Dara Tosheva is a social media strategist for consumer brands. She builds the strategy, then shoots the UGC that runs on it. Remote, worldwide.
01 — The short version
Most UGC creators have only ever made content. Dara Tosheva spent years on the other side: marketing coordinator at Villa Copenhagen, Rug Bakery and T37, then a year running TikTok and Instagram for Doubble, a Danish dating app.
That means she has briefed creators, rejected deliverables, and watched the numbers the following week. She knows what a piece has to do before she shoots it. Now she is the one on camera, working with brands anywhere.
02 — Work
Video content for Villa Copenhagen and Rug Bakery shot by @anthonybogdan — Dara coordinated and produced the events.
Dara put bake-alongs, fashion week food events and creator takeovers into Rug Bakery’s calendar. In six months she took the account to 26,000 followers, and there was a queue down the block.
Events, the website and the socials, working together. The activations gave people a reason to film; the channel and the site had to keep up.
A year running TikTok and Instagram for a Danish dating app. TikTok carried reach and installs, Instagram carried credibility and the App Store link — two channels doing two different jobs.
What it taught me: know which metric a video is for before you shoot it. Reach and conversion aren’t the same brief.
Dara works with consumer brands in hospitality, food and drink, and consumer apps. Most projects are a product launch, a campaign burst, or an always-on content retainer.
Dara scripts, shoots and edits every video herself. Talking to camera, voiceover, unboxing, demo and lifestyle, delivered in every ratio you need.
Dara shoots lifestyle and product stills that match the video, so a campaign looks like one campaign.
Dara handles creator sourcing, briefing, contracts, usage rights and reporting. She briefs creators the way she wanted to be briefed.
Dara runs calendar, formats, community and reporting across TikTok and Instagram. Retained clients only.
Events and activations: occasional, Copenhagen only. Ask Dara.
A 30-minute call, then Dara sends you a one-page brief: deliverables, ratios, where it runs, and what it must not look like. You approve it before anything is shot.
Your product arrives at Dara’s address. She confirms receipt and flags anything that will not shoot well, before you lose a week finding out.
Dara delivers edited files in every ratio within five working days, with captions and hook variants so you can test rather than guess.
Two revision rounds are included on every tier. Change the hook, the cut, the grade, whatever the first week of numbers tells you.
A first test, or a single product launch.
Enough variety to actually test what works.
Always-on content, plus me watching the numbers.
You can post the videos on your own channels forever at no extra cost. Running them as paid ads, or as ads under Dara’s account, is a separate fee. Tell her for how long and she will quote it.
Each tier is a starting point. Dara is happy to adjust the count or mix. Send a brief and she will confirm scope and cost within a week.
07 — FAQ
Yes. Dara confirms a shipping address for each project at scoping, since she travels for work. You cover shipping. She flags anything that will not shoot well right away, so you are not losing a week finding out.
Yes, by default. Dara appears on camera for talking to camera, voiceover, unboxing and demo. If you would rather the product carry the video without her on screen, that is available too. Say so in the brief.
Dara Tosheva is based in Copenhagen and shoots remotely worldwide. She confirms her current setup and shipping address when you scope the project.
You can post the videos on your own channels forever at no extra cost. Running them as paid ads, or as ads under Dara’s account, is a separate fee. Tell her for how long and she will quote it.
Dara delivers within five working days of the product arriving, for a first project or a standard batch.
Yes. Dara works entirely remotely and travels regularly, so scheduling flexes around timezones rather than assuming one.
08 — Enquiry
